GOOD WRITING IS MORE THAN JUST KNOWING
WHAT TO SAY.
IT'S KNOWING WHO YOU'RE TALKING TO.
I'm a Brooklyn-based recovering magazine editor turned brand editorial director who really only writes about what he likes. That includes, but isn't limited to: menswear, grooming, watches, eyewear, fragrance, music, real estate, and a lot more.
With the heart of a journalist and the mind of a marketer, I approach copy with one simple mantra: Make it interesting. Keep it relevant. And elevate the experience.