GOOD WRITING IS MORE THAN JUST KNOWING
WHAT TO SAY.
IT'S KNOWING WHO YOU'RE TALKING TO.
I'm a Brooklyn-based recovering magazine editor turned brand editorial director who really only writes about what he likes. That includes—but isn't limited to—menswear, grooming, watches, eyewear, fragrance, music, and real estate.
With the heart of a journalist and the mind of a marketer, I approach copy with one simple mantra: Make it interesting. Keep it relevant. And elevate the experience.